We are hiring (1)
- TSARALALANA
Responsibilities:
- Develop performance indicators and select tools and techniques suited to marketing research.
- Plan, organise and implement activities related to market research.
- Allocate and arbitrate the necessary resources (human, financial, material and timelines) for research projects.
- Analyse the product portfolio in conjunction with Brand Leaders and the market.
- Define the overall market research plan with Management and the marketing team.
- Provide advice and support in the development of strategic and marketing plans.
- Coordinate market research with field researchers and interns.
- Participate in the recruitment and supervision of interns.
- Consolidate research findings and ensure the reliability of results.
- Carry out ongoing competitive and strategic intelligence monitoring.
- Communicate research results orally and in writing in both French and English.
- Format sales statistics into dashboards in collaboration with Brand Leaders.
- Proactively propose ways to optimise lead times and research reporting tools (specialist software, digital solutions, etc.).
Profile:
- Minimum Bachelor’s degree (Bac +4) in Marketing or equivalent.
- Minimum 3 years’ experience in market research.
- Solid skills in marketing and statistical analysis.
- Good command of analysis and reporting tools (Excel, SPSS, PowerPoint, etc.).
- Strong interpersonal skills, team spirit and sense of organisation.
- Good communication in French and English.